Google Analytics Data Description

1. Event Overview

To look up your Rosetta AI performance data on your Google Analytics, on the left menu, navigate to: Behavior → Events → Top Events → rosetta-event

2. GA Event Action

Here’s the definition of our GA event:

• render: how many times the recommenders was displayed

• view: how many times the recommender was viewed

• product-click: how many times any products have been clicked (does not include banner and coupon)

• honor-product-click: how many times products from the recommender have been clicked

• banner-view: how many times the “Static”-triggered banner promotion has been viewed

• banner-click: how many times the “Static”-triggered banner promotion has been clicked

• banner-view-hesitant: how many times the “AI-driven”-triggered banner promotion has been viewed

• banner-click-hesitant: how many times the “AI-driven”-triggered banner promotion has been clicked

• coupon-view: how many times the “Static”-triggered coupon promotion has been viewed

• coupon-click: how many times the “Static”-triggered coupon promotion has been clicked

• coupon-view-hesitant: how many times the “AI-driven”-triggered coupon promotion has been viewed

• coupon-click-hesitant: how many times the “AI-driven”-triggered coupon promotion has been clicked