# Google Analytics data instruction

### 1. Shopping behavior analysis

route-> transfer -> ecommerce -> shopping behavior

(You can see the sessions of “Products browsing”, “Adding shopping cart” and “Checkout”.)

### 2. Campaign overview

behavior-> event-> overview-> input event-> click / checkout

### 3. All traffic

customer development-> all traffic-> source / medium

### 4. The logic of GA setup

We will introduce our logic of GA setup as follow:

`source: rosetta`\
`medium: rosetta-component`\
`campaign: carousel`

The component is displayed on the URL <https://sole143.me?utm_source=fb&utm_medium=ad&utm_campaign=buy-one-get-one-free>

The interval where the component is clicked will become

`source: fb / ad -> rosetta`\
`medium: rosetta-component`\
`campaign: carousel`

**`rosetta-event` :this page has a collection of** [**Rosetta.ai**](https://rosetta.ai/) **behavior but event generated not recommended by** [**Rosetta.ai**](https://rosetta.ai/)&#x20;

* `product-click`：click product (without banner or other campaign’s icon)
* `product-order`：the numbers of the completed order (only Shopline has this value)
* `product-buy`：purchase product (without freebie)
* `product-select`：the times of clicking the “Add to cart” button
* `product-unSelect`：remove the product from the shopping cart (only 91app platform and Shopline have this value)

#### **`rosetta-event-honor`:** event generated by [Rosetta.ai ](https://rosetta.ai/)recommendations

* `product-click`：click product (without banner or other campaign’s icon)
* `product-select`：the times of clicking the “Add to cart” button
* `product-buy`：purchase product (without freebie)


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