Google Analytics data instruction
1. Shopping behavior analysis
route-> transfer -> ecommerce -> shopping behavior
(You can see the sessions of “Products browsing”, “Adding shopping cart” and “Checkout”.)
2. Campaign overview
behavior-> event-> overview-> input event-> click / checkout
3. All traffic
customer development-> all traffic-> source / medium
4. The logic of GA setup
We will introduce our logic of GA setup as follow:
source: rosetta
medium: rosetta-component
campaign: carousel
The component is displayed on the URL https://sole143.me?utm_source=fb&utm_medium=ad&utm_campaign=buy-one-get-one-free
The interval where the component is clicked will become
source: fb / ad -> rosetta
medium: rosetta-component
campaign: carousel
rosetta-event
:this page has a collection of Rosetta.ai behavior but event generated not recommended by Rosetta.ai
product-click
:click product (without banner or other campaign’s icon)product-order
:the numbers of the completed order (only Shopline has this value)product-buy
:purchase product (without freebie)product-select
:the times of clicking the “Add to cart” buttonproduct-unSelect
:remove the product from the shopping cart (only 91app platform and Shopline have this value)
rosetta-event-honor
: event generated by Rosetta.ai recommendations
rosetta-event-honor
: event generated by Rosetta.ai recommendationsproduct-click
:click product (without banner or other campaign’s icon)product-select
:the times of clicking the “Add to cart” buttonproduct-buy
:purchase product (without freebie)
Last updated