Google Analytics data instruction

1. Shopping behavior analysis

route-> transfer -> ecommerce -> shopping behavior
(You can see the sessions of “Products browsing”, “Adding shopping cart” and “Checkout”.)

2. Campaign overview

behavior-> event-> overview-> input event-> click / checkout

3. All traffic

customer development-> all traffic-> source / medium

4. The logic of GA setup

We will introduce our logic of GA setup as follow:
source: rosetta medium: rosetta-component campaign: carousel
The interval where the component is clicked will become
source: fb / ad -> rosetta medium: rosetta-component campaign: carousel
rosetta-event :this page has a collection of Rosetta.ai behavior but event generated not recommended by Rosetta.ai
  • product-click:click product (without banner or other campaign’s icon)
  • product-order:the numbers of the completed order (only Shopline has this value)
  • product-buy:purchase product (without freebie)
  • product-select:the times of clicking the “Add to cart” button
  • product-unSelect:remove the product from the shopping cart (only 91app platform and Shopline have this value)

rosetta-event-honor: event generated by Rosetta.ai recommendations

  • product-click:click product (without banner or other campaign’s icon)
  • product-select:the times of clicking the “Add to cart” button
  • product-buy:purchase product (without freebie)
Last modified 10mo ago