Google Analytics data instruction
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route-> transfer -> ecommerce -> shopping behavior
(You can see the sessions of “Products browsing”, “Adding shopping cart” and “Checkout”.)
behavior-> event-> overview-> input event-> click / checkout
customer development-> all traffic-> source / medium
We will introduce our logic of GA setup as follow:
source: rosetta
medium: rosetta-component
campaign: carousel
The component is displayed on the URL
The interval where the component is clicked will become
source: fb / ad -> rosetta
medium: rosetta-component
campaign: carousel
rosetta-event
:this page has a collection of behavior but event generated not recommended by
product-click
:click product (without banner or other campaign’s icon)
product-order
:the numbers of the completed order (only Shopline has this value)
product-buy
:purchase product (without freebie)
product-select
:the times of clicking the “Add to cart” button
product-unSelect
:remove the product from the shopping cart (only 91app platform and Shopline have this value)
product-click
:click product (without banner or other campaign’s icon)
product-select
:the times of clicking the “Add to cart” button
product-buy
:purchase product (without freebie)