# Product Analytics

{% hint style="success" %}
This feature is available for users with the **Professional** plan and above.
{% endhint %}

## Getting Started with Product Analytics

Click on **Analytics** in the left-hand menu to access **Product Analytics**.

<figure><img src="https://234141752-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdhh45jaLNwyP0B23ljjw%2Fuploads%2FYS4l5q5ByjuhAkd1mb83%2Fimage%2050.png?alt=media&#x26;token=3f94bbe7-2ce8-4600-8ffd-548c1bcb73a0" alt="" width="188"><figcaption></figcaption></figure>

**Product Analytics** is divided into two main sections: "Products" and "Attribute Tags". You can filter the data range for products or attribute tags by selecting a **time interval**.

## Products

This page displays data based on products, including **clicks**, **sales**, **prices**, **categories**, and its **attribute tags**. It allows you to gain insights into the sales performance of products and their associated attribute tags.

<figure><img src="https://234141752-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdhh45jaLNwyP0B23ljjw%2Fuploads%2FRY0KyGMZHzno26MWy9Cs%2Fimage%2074.png?alt=media&#x26;token=5c9a2350-a75b-4426-b502-3dc37b28f0c5" alt=""><figcaption></figcaption></figure>

1. The default sorting is by number of **clicks, from highest to lowest**, but you can customize the sorting based on other dimensions: product name (alphabetical order), price, clicks, and sales.
2. By using the **Insight: Top products’ attributes**, you can quickly identify the most popular and most-clicked attribute tags. You can choose the popular statistics you want to explore from the dropdown menu.
   * Top 10% Best Sellers
   * Top 20 Best Sellers
   * Top 10% Most Clicked
   * Top 20 Most Clicked
   * Top 10% Best Sellers and Most Clicked
   * Top 20 Best Sellers and Most Clicked

<figure><img src="https://234141752-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdhh45jaLNwyP0B23ljjw%2Fuploads%2F7aZ5SioQlhbx7iDx4KWP%2Fimage%20126%20(1).png?alt=media&#x26;token=f5383797-6832-46ae-aca1-fcaec52dd52c" alt=""><figcaption></figcaption></figure>

3. By clicking on a product name, you can view the following product information:

* Product basic information: Product ID, product name (specifications), and price.
* Product Performance: Total clicks and sales volume within the specified time interval, as well as accumulated clicks and sales through recommender.
* Product attribute Tags: Including the super category, category, and various attribute categories and tags associated with the product.

## Attribute Tags

This page focuses on product attribute tags and displays **attribute type**, along with data for the accumulated number of clicks, sold, and Total SKU with this attribute during the specified time frame.

{% hint style="info" %}
If you have already reviewed the **Insight: Top Popular Attributes** list, you can explore the sales performance of these popular product attribute tags, and discover which products are associated with them on this page.
{% endhint %}

<figure><img src="https://234141752-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdhh45jaLNwyP0B23ljjw%2Fuploads%2Fly7pm7Z6O7DNYBw0P07x%2FDefault.png?alt=media&#x26;token=51c55804-c511-42c0-9b1e-a88b346a00c6" alt=""><figcaption></figcaption></figure>

1. The default sorting is by **clicks**, from highest to lowest, but you can customize the sorting based on other dimensions: attribute (alphabetical order), attribute type (alphabetical order), click, sold and products count.
2. You can filter and narrow down the range of attribute tags you want to view by selecting from "Product Category" and "Attribute Types".
3. By clicking on an attribute tag or the number of associated products, you can expand to view all products that have this attribute tag, along with the following data:

   <figure><img src="https://234141752-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdhh45jaLNwyP0B23ljjw%2Fuploads%2FX2YTt6LRk3tJAixtA3KE%2Fimage%20127.png?alt=media&#x26;token=96712750-4cd1-4134-89e2-0c6794247bd5" alt=""><figcaption></figcaption></figure>

   1. Attribute Tag Information: Attribute category, total clicks, total sales volume, and total SKU count for this attribute.
   2. List of Products with this Attribute SKU: Product name, click count, sales volume, price, category, and all attribute tags associated with the product.

In addition to product click and sales data, you can also explore consumer preferences and profiles from a segmentation perspective at [preference-analytics](https://rosetta-ai.gitbook.io/help-center/dashboard-and-data/analytics/preference-analytics "mention").