Product Analytics
This section will explain how to use Product Analytics to view and understand the features and sales performance of your sold products.
This feature is available for users with the Professional plan and above.
Getting Started with Product Analytics
Click on Analytics in the left-hand menu to access Product Analytics.
Product Analytics is divided into two main sections: "Products" and "Attribute Tags". You can filter the data range for products or attribute tags by selecting a time interval.
Products
This page displays data based on products, including clicks, sales, prices, categories, and its attribute tags. It allows you to gain insights into the sales performance of products and their associated attribute tags.
The default sorting is by number of clicks, from highest to lowest, but you can customize the sorting based on other dimensions: product name (alphabetical order), price, clicks, and sales.
By using the Insight: Top products’ attributes, you can quickly identify the most popular and most-clicked attribute tags. You can choose the popular statistics you want to explore from the dropdown menu.
Top 10% Best Sellers
Top 20 Best Sellers
Top 10% Most Clicked
Top 20 Most Clicked
Top 10% Best Sellers and Most Clicked
Top 20 Best Sellers and Most Clicked
By clicking on a product name, you can view the following product information:
Product basic information: Product ID, product name (specifications), and price.
Product Performance: Total clicks and sales volume within the specified time interval, as well as accumulated clicks and sales through recommender.
Product attribute Tags: Including the super category, category, and various attribute categories and tags associated with the product.
Attribute Tags
This page focuses on product attribute tags and displays attribute type, along with data for the accumulated number of clicks, sold, and Total SKU with this attribute during the specified time frame.
If you have already reviewed the Insight: Top Popular Attributes list, you can explore the sales performance of these popular product attribute tags, and discover which products are associated with them on this page.
The default sorting is by clicks, from highest to lowest, but you can customize the sorting based on other dimensions: attribute (alphabetical order), attribute type (alphabetical order), click, sold and products count.
You can filter and narrow down the range of attribute tags you want to view by selecting from "Product Category" and "Attribute Types".
By clicking on an attribute tag or the number of associated products, you can expand to view all products that have this attribute tag, along with the following data:
Attribute Tag Information: Attribute category, total clicks, total sales volume, and total SKU count for this attribute.
List of Products with this Attribute SKU: Product name, click count, sales volume, price, category, and all attribute tags associated with the product.
In addition to product click and sales data, you can also explore consumer preferences and profiles from a segmentation perspective at Preference Analytics.
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