AdStyle Performance on GA/GA4

Introducing the new ads type, AdStyle, designed to drive traffic between fashion and lifestyle ecosystems by recommending cross-industry product ads to shoppers when they complete checkout online. AdStyle helps fashion ecosystems reach broader demographics across industries and age groups.

Rosetta AI has set up tracking codes so you can easily monitor ad performance in GA/GA4 by:

• Breadcrumb to check performance on GA/GA4: Acquisition → Traffic acquisition → Search: Session source / medium → Check the UTM tracking code set by Rosetta.ai's UTM tag: rosetta/paid-rosetta-ad

Note: The performance data tracked by GA/GA4 uses different attribution algorithms compared to Rosetta.ai's performance tracking and attribution calculations.