Introduction to Recommendation Types
Rosetta.ai has designed eight different recommendation types tailored to various products and scenarios. Store owners can choose different recommendation types based on their product categories or pages. Below is an introduction to the recommendation types:
1. You’ll Love Me
Recommended Placement: All Pages
This feature is available for users with the Professional plan and above.
Rosetta AI's core recommendation uses AI deep learning technology to analyze the entire site's consumer behavior and preferences within 24 hours. It predicts in real-time the products that incoming visitors are most likely to purchase and enjoy. As visitors interact with products more frequently, the recommendation system becomes more precise, creating personalized recommendations. This type of recommendation offers a comprehensive range of related products, enhancing customer retention and brand loyalty.
2. Steadily Popular
Recommended Placement: Homepage, Product List Pages
Based on statistical data from all site users, this recommendation considers the cumulative multi-indicator behaviors (such as browsing, clicking, purchasing, etc.) on a monthly basis. It offers comprehensive recommendations, not solely based on sales volume, ensuring that visitors see products that interest a significant portion of others, resulting in higher click-through rates.
3. Trending Now
Recommended Placement: Product List Pages
This recommendation analyzes the cumulative multi-indicator behaviors' growth rates (such as browsing, clicking, purchasing, etc.) within the past two weeks to identify current trends. Unlike most recommendation systems that prioritize sales volume, Rosetta AI's recommendation system provides a more comprehensive view, giving less popular products a chance to be recommended.
4. Suddenly Hot
Recommended Placement: Product List Pages during short-term promotions
This recommendation suggests products based on the growth rates of multi-indicator behaviors over a short period, providing immediate exposure to new products.
5. Similar Products
Recommended Placement: Product Detail Pages
This recommendation suggests related products based on the similarity of product descriptions or names, automatically displaying the most closely related items. It encourages consumers to explore other recommended products instead of leaving the current product page or exiting the website.
6. Like What You Bought Before
Recommended Placement: Product Detail Pages, Shopping Cart
This recommendation is based on a consumer's browsing behavior since entering the site. It aims to capture returning customers who often browse various products but ultimately purchase unrelated items. It automatically suggests products related to the one the customer is currently viewing or products with the highest likelihood of purchase but from different categories, leveraging their past purchase history on your website.
7. Frequently Bought Together
Recommended Placement: Shopping Cart
This recommendation analyzes the multi-indicator behaviors (including clicks, browsing, and purchases) of products within the shopping cart. It automatically suggests combinations of products that are frequently purchased or browsed together, facilitating cross-selling. For example, suggesting sock-shoe combinations to increase the number of items in the cart and the average order value.
8. Realtime Preference
Recommended Placement: Product Details Page
This feature is available for users with the Professional plan and above.
Provide real-time prediction on customers’ potential favorite and interesting products and update recommended products to them based on their behavior (including clicks and browsing). For example: when consumer A enters the site and has clicked on black short-sleeved tops and black bags, the recommendation section will instantly recommend black dresses and related tops to the consumer.
In the next chapter, we’ll explain how to select a layout style for your recommendation.
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